Summer is full of events Did you prepare your Lead Generation campaign for more profits?
Summer is a transitional period for a better stage at work, investing the results of your work and the flowering of its fruits, that’s why you don’t have to miss the summer season which give you a great opportunity to enlarge your sales
This will be done by some ideas we will make you get to know it to help you in your lead generation summer campaign
Begin from the End
You have to determine your final goal from the campaign either it is leads, sales or customer satisfaction in order to achieve your goals.
Don`t waste your time in confusion between things and goals, focus on one point.
Understand the buyer
Knowing your customers and what drives them to make a purchase, making a long term relationship with them is important.
You have to know them, what’s common between them, their locations, what they prefer.
The more you became closer to them the more you can generate leads easily
Optimize relationships on the present customers and prospect ones
If you have a satisfied customer then you have an ambassador for your business that can help you to get more qualified leads during the summer, as they can easily recommend contacts of their relatives who are interested in your service.
Recommendations are the best to convert but remember to ask your customers to recommend you as they won`t do this themselves
Use words & colors that express summer.
When you connect for example discounts or sales or a new product with summer by colors and phrases this develops a sensation about the sales process, encourages your customers to engage more, or spend more time on your social media channel or website.
Create CTA`s that focus on summer
Replacing your current call to action to a summer call to action can make a huge difference to your conversions, this could be like “sign in now to get summer offer” instead of “sign-in “.
EXCLUSIVE SUMMER OFFERS
Create offers for summer in which this can encourage your customers to complete the purchase process,
If summer gives a feeling warm, try to use photos to make people enjoy summer.
GIVEAWAYS & SUMMER PROMOTIONS
Promotions make people save money likewise Giveaways so giving a customer a chance to win with a prize or offer, of course, will drive more sales.
USE COLOURS in Summer
Colors affect people severely and their attitude as well.
Colors work on people’s actions subconsciously. so, they may encourage people to innovate, for creativity, being happy, communicating, excitement or passion, or being more accurate.
As an example, researchers found that using a red button for CTA outperformed the green button by 21% over a total of 2,000 visits.
Make your Summer Campaigns Around Sports
Sports make people gather, feel good.
Summer is the best season to drive people to be together and make them participate in a useful thing.
Remember to educate people rather than selling
Offering something that helps people always win so you will attract more sales and conversions if you tried to teach people something valuable rather than trying to sell them your service.
You still have time to prepare well for your coming lead generation campaign so for more information or inquiries we will be glad to help you
just call us on 010 3033 3342 and enjoy SteepX consultancy services